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The checkout procedure
is your last communication avenue to your customer. Not only is it an
important step to insure proper order completion including payment information,
but it is also a final area by which you can try to sell more of your products
either by way of special offers (upsells) or free gifts.
The checkout screen
below demonstrates all of this in a clear format.
 A. Completed shopping cart
is always prominent in the checkout process so shoppers can confirm what they
are purchasing.
B. Shoppers can always
return to the shopping system to continue to add items to their cart.
C. Clear trail indicating
that the checkout process has two full steps (this is not the only page).
Helps reduce half-completed orders.
D. If a accounting system
is in place (for customer accounts) and the shopper has not already registered,
an explanation of the benefits of the customer registration is displayed.
E.
Special
offers in the form of “Upsells” and Free Gifts can be configured to encourage
shoppers to buy more. Multiple gifts at different thresholds can be
defined so rewards can vary based on total purchase amount.
F.
Promotion
codes, discount codes, gift certificates, and special wholesaler codes can be
provided to your customers so the system can automatically apply the necessary
discounts.
G. Billing information is
automatically filled in if the customer is logged into the shopping system with
their own account, otherwise a very concise form is displayed requiring
intelligent responses before checkout can be completed.
H.
Credit cards
of any type can be configured as valid card types in the system.
Rudimentary validation (CRC) is done on specific cards and processing can be
automated through a third party processor such as Verisign.
I. If the customer is not
already logged into the available accounting system, they are given the
opportunity to do so here to make the checkout process easier and also to
enhance your tracking and order statistics.
J.
Special
offer verbiage is entirely customizable and can include a “near threshold”
message to indicate that the shopper has almost enough in their cart to qualify
for the next better special offer.
K. When entering a
promotion code, customers can recalculate their order to display an accurate
cost as well as validate the code.
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